Welcome - Bienvenidos to ¡VivaFest!

San Jose’s annual fiesta celebrating “la vida Latino” – the heritage, music, cuisine, arts and beauty of Mexico. For ten days experience the best in Mexico’s heritage arts – from mariachi to rock and roll, salsa to sones, and spanning pre-Columbian to modern times there’s something for everyone to discover. Find your inner mariachi at our mariachi educational music and dance workshops, try the best locally produced Mexican food in the Bay Area at our free outdoor event or be transported at our annual musical spectacular featuring (literally) a cast of hundreds!

There is nothing like San Jose’s Mexican Heritage Festival – entonces, pásale – come in!

Welcome to our house – the Bay Area’s hometown fiesta of living.

Festival Updates

Screening of the film The Harvest (La Cosecha)

Among the non-musical offerings of VivaFest was the screening of the film The Harvest (La Cosecha) – an extraordinarily moving documentary on child labor among the migrant workforce in America. The film followed three children and their families – 12 year old Zulema Lopez, 14-year-old Perla Sanchez and 16-year-old Victor Huapilla – as they picked crops across the U.S.A. Continue reading